NPFF 0015 - Nonprofit Storytelling – Learn to Tell Great Stories to Communicate your Mission!
Course Description
As a nonprofit organization, you are in an extremely unique position when it comes to stories. Your organization is full of inherently passionate human beings who have a very strong reason for why they are involved with you. Your audience also has an extremely passionate or strong reason for also being involved with you. As human beings, we soak in these unique stories and take them to heart.
The problem is, how do you find and tell these stories? Better yet, how do you find and tell great stories. The ones that will be remembered for a very long time, and not just become another flick of a finger on the social media platform of choice.
In this session, we will watch some great stories, then briefly dissect them talking about the storytelling process it takes to create the story. We will go over a high-level overview of this process and then take parts of it and apply that to helping your organization think differently about how to find and tell your future stories in the medium of your choosing from then on.
This workshop is meant to make you think differently about how to find and tell those stories that are right in front of you, but you may not see them, and how and why to tell them in a certain way that will ultimately resonate with the hearts of your audience.
Takeaway
- Brief worksheet to use when finding/telling your stories moving forward
Benefits and Learning Outcomes
- Define what constitutes a story and distinguish it from other forms of communication.
- Analyze the characteristics of a great story that evokes emotions and evaluate its impact on audiences.
- Identify and describe the core elements that connect with the heart of your audience.
- Determine who to seek out when sourcing impactful stories within your nonprofit organization.
- Develop storytelling techniques that effectively engage and inspire your audience.
- Utilize a structured worksheet to organize and apply storytelling strategies for maximum impact.