DTBS 0011 - Storytelling with Data
Course Description
Sensemaking and storytelling with data are currently some of the most sought-after skills in data science. The value of data is in the insights that lead to action. Individuals who can understand the business context and strategic goals of stakeholders can create insights for their organizations that lead to positive change. In this course, you learn how to analyze stakeholder personas, turn findings into insights and translate complex data into simple clear messages.
Course Outline/Topics
Stakeholder Analysis
- Knowing your stakeholders (and their needs)
- Understanding and navigating stakeholder bias
- Influencing change and navigating tough conversations
Developing Key Insights, Message and Storytelling
- Drawing data insights in the context of your business model
- Using the right visuals to tell the story
- Understanding and leveraging journey maps
- Case study
Audience Segmentation and Personas
- Developing audience segmentation
- Personalization and empathy through personas
- Case Study: Segmentation Development
Benefits and Learning Outcomes
- Analyze the perspectives of key stakeholders
- Identify data insights which are useful for each stakeholder group
- Translate complex data into easy-to-understand messages
- Use the right visuals to tell the data story
Who Should Attend
The target audience for this course is analysts and others who are called upon to interpret data, identify trends and provide insights. No previous computer science or programming skills are necessary.
Testimonials
"Loved, loved, loved this course! Very informative! Instructor was very knowledgeable on the subject and kept the class interested. This class definitely made me rethink what path I want to continue on my journey!"
-Participant, Spring 2024
"GREAT class. A bit stressful having to get a focused presentation, but that’s the nature of the content. Amy was legitimately an expert at this content. I will take all of what she taught into my future considerations for data presentations."
-Participant, Spring 2024
"I was hesitant to take this course because my manager warned me there would be a presentation, and I didn’t want to do that. I had to take it because it was a core class. I ended up having a great time with the ladies in the class, and I got a lot of great information. Biased towards a fellow NM employee, but information was presented well and there was a lot that I can take and use immediately."
-Participant, Spring 2024
Instructors
- Amy Warnock