DGMK 0002 - Strategic Social Media
Course Description
Unlock the power of social media with this comprehensive Strategic Social Media course. Learn to create effective marketing strategies, boost engagement and drive business growth through platforms like Facebook, Instagram, X (formerly Twitter) and LinkedIn.
Social media strategy skills are in high demand, and the numbers back it up. According to the Bureau of Labor Statistics (BLS), employment in media and communication occupations, including social media strategists, is projected to grow by 12% from 2022 to 2032, which is faster than the average for all occupations. This growth is driven by the increased demand for digital media and the expansion of online and mobile content.
Studies show that 54% of users research products on social media, and 71% are more likely to make a purchase based on social media referrals. This underscores the critical need for professionals who can craft and execute effective social media strategies. Moreover, the constantly evolving nature of these platforms demands skilled individuals who can adapt and innovate to stay ahead in this competitive landscape.
Register today to gain the skills you need to succeed in the dynamic world of social media marketing.
Course Outline/Topics
This course consists of 12 modules, building the skills necessary to pursue a career in Social Media Strategy. The modules include:
Module 1: Social Media: An Art and Science
Module 2: Ethical and Legal Fundamentals of Social Media
Module 3: Personal and Professional Branding
Module 4: Industry Qualifications and Roles
Module 5: Research: Monitoring, Listening and Analysis
Module 6: Strategic Planning for Social Media
Module 7: Strategic Writing for Social Media
Module 8: Audience Segmentation and Analysis
Module 9: Creating, Managing and Curating Content
Module 10: Measurement, Evaluation Budget and Calendar
Module 11: How Social Media is Applied and Social Care
Module 12: Current Trends and What’s Next
Benefits and Learning Outcomes
The Social Media Strategy course will delve into the intricate strategies employed by businesses, organizations and individuals to amplify their social media presence. This course equips learners with both practical knowledge and analytical skills essential for the creation, evaluation and execution of social media and mobile campaigns, while also promoting ethical and effective social media use.
In this course, you will:
- Remember:
- Recall the evolution of social media, ethical and legal foundations, and industry qualifications.
- Identify key topics such as storytelling, audience analysis, social care, content calendars and emerging trends.
- Understand:
- Explain the evolution of social media and its ethical and legal foundations.
- Describe the impact of social media on mental health and its importance in personal and professional branding.
- Apply:
- Use storytelling techniques, audience analysis and content calendars to enhance social media engagement.
- Implement strategies for personal and professional branding on social media platforms.
- Analyze:
- Compare different approaches to social care and audience analysis.
- Examine emerging trends in social media and their potential implications.
- Evaluate:
- Assess the effectiveness of personal and company social media ethics codes.
- Critique various strategic proposals and content proposals for social media campaigns.
- Create:
- Develop a comprehensive social media audit.
- Design a strategic plan for professional and personal branding.
- Formulate and refine essential social media skills, including crafting ethical guidelines and strategic proposals.
Notes
Required Textbook:
Students are responsible for acquiring; textbook is not included in course fee.
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications. Freberg, K. J. (2019). Thousand Oaks, CA: SAGE Publications, ISBN-10: 1506387101, ISBN-13: 978-1506387109
Note: A new, used, rented or borrowed copy of this textbook is acceptable for this course.
Who Should Attend
This course is designed for learners interested in developing the skills necessary to use social media effectively to achieve their marketing objectives, connect with their target audience and drive engagement and conversions. Whether you are a business owner, a marketer, a freelancer or a job seeker, social media training can help you achieve your goals and reach your target audience.
Applies Towards the Following Credentials
- Business Administration Certificate : Elective